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Tribe Riga City Centre, Latvia – Image Credit Accor
TRIBE, Accor’s design-driven hotel brand, has announced the opening of its 20th hotel, marking a significant milestone in its international expansion. The brand has an additional 40 hotels in its pipeline.
Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor, expressed excitement about the brand’s progress. He described TRIBE hotels as design-focused spaces that provide guests with all their essential needs without unnecessary excess. Minet said they will remain committed to delivering innovative and contemporary experiences for global travelers as the brand grows.
The lifestyle segment in the hotel industry, which sits between standardization and personalization, is experiencing a swift global expansion. TRIBE aims to meet the needs of modern travelers seeking unique and innovative stays. Camil Yazbeck, Global Chief Development Officer at Accor, highlighted that TRIBE’s blend of local vibrancy and strong design credentials makes it an attractive proposition for hotel development investors.
Some of TRIBE’s flagship hotels include ones in Medellin, Colombia; Paris Clichy, France; Lyon Croix Rousse, France; Düsseldorf, Germany; Baden-Baden, Germany; Budapest Stadium, Hungary; Riga City Centre, Latvia; London Canary Wharf, UK; Manchester Airport, UK; and Bangkok Sukhumvit 39, Thailand. Each hotel offers a unique blend of design-led spaces, smart functionality, and local flavor, reflecting the brand’s commitment to providing travelers a high-quality yet affordable experience.
As TRIBE continues its growth, it intends to focus on delivering unique experiences embodying contemporary living. The brand aims to celebrate individuality, creativity, and connection among its guests by offering design-focused, intelligent, and functional spaces. The brand is set to continue its journey, proving that exceptional design, comfort, and value can coexist seamlessly in the modern hospitality landscape.
