After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests to feel the beauty and luxury of the property before even stepping foot in Vermont.
Operating year-round, Trapp Family Lodge is a classic, European-style mountain resort, offering the perfect setting for any getaway, from summers surrounded by greenery and hiking to a winter cross-country ski vacation. The lodge was founded in 1950 by the von Trapp family, known for touring the United States as the Trapp Family Singers and as the subjects of The Sound of Music. The property’s unique history and setting meant that Vizergy needed to create a stunning website allowing them to tell their story.
Creative Director Jeremiah Mathews explains Vizergy’s process: “We took their existing site and stripped away any unnecessary fluff to let the Trapp Family Lodge experience shine through. With a simple, high-end UX, we used photos and video to transport visitors to Vermont to get them excited to stay. We simplified the homepage, incorporated small design details that were a nod to the beautiful property, and added more upscale fonts to give the website the look and feel of high-end simplicity.”
However, beautiful design isn’t the only priority for Vizergy, Mathews explained. “We purposefully chose user-driven content that would drive revenue and then nested the rest of the content on interior pages. This adds to the high-end simplicity we were aiming for.”
Vizergy’s client-first approach to designing websites allows them to not only create beautiful websites that perfectly capture a property’s brand but also incorporate tested, technology-driven elements that bring in more business. After such a long relationship with Trapp Family Lodge, Vizergy truly feels like an extension of their team and a key partner in their digital marketing process.
About Vizergy® Digital Marketing
For nearly 25 years, Vizergy has served the hospitality industry with leading marketing technologies, knowledgeable talent, and exceptional service for clients worldwide. The company deploys complete travel life-cycle marketing solutions from conversion-optimized website design to award-winning digital marketing programs, reservation solutions, media planning, and execution. Vizergy’s platform is touted as the #1 digital marketing system – easy to use, turnkey, and SMART – and continually enhanced with tools to help hotels compete and maximize revenue. At Vizergy, hospitality marketing is not only our mission – it’s our sole focus. For more information, visit Vizergy.com.
