STR Reports Mixed Performances for U.S. Hotel Industry in March 2025

• Despite the Easter holiday shift, the U.S. hotel industry presented mixed results, with slight decreases in occupancy but modest increases in the average daily rate (ADR) and revenue per available room (RevPAR).
• Miami led the Top 25 Markets in occupancy levels, while Detroit and Minneapolis lag.

Data from online real estate marketplace CoStar indicates mixed performance results for the U.S. hotel industry in March 2025. Despite the Easter holiday shift, occupancy decreased slightly by 0.3% from the previous year, settling at 63.6%.

However, the average daily rate (ADR) increased by 1.1% to $161.78. The revenue per available room (RevPAR) also increased by 0.8% to $102.89.

Among the top 25 markets, Miami boasted the highest occupancy level at 83.2%, despite a slight drop of 0.4%. Detroit and Minneapolis, however, registered the lowest occupancy for the month at 54.0% and 55.0%, respectively. Despite these variations, the top 25 markets outperformed other markets in occupancy and ADR.