Beginning this month, Walmart will carry Because brand’s best-selling Booster Pads, designed to add up to four cups of extra absorbency to any incontinence underwear. Proudly made in the USA, these discreet pads are trusted for their comfort, performance, and reliability — a go-to solution for older adults and caregivers seeking added peace of mind.
Because, a leading wellness brand for older adults, has launched nationwide at Walmart, offering its best-selling Booster Pads in select stores.
Made in the US, the pads provide up to four cups of extra absorbency.
The move marks a major retail expansion, bringing trusted incontinence protection from online to in-store, enhancing accessibility and confidence for users.
“Bladder leaks don’t wait. Our customers need products they can rely on, when and where they need them,” said Alexi Suvacioglu, CEO and co-founder of Because.”This partnership with Walmart makes it easier than ever for people to live confidently — with trusted protection available right on the shelf, whenever and wherever they need it.”
The Because brand’s retail expansion builds on rapid growth online, where its booster pads and incontinence underwear have helped millions stay dry and confident. The Walmart rollout is expected to introduce the brand to a wider in-store audience and support continued sales momentum in 2025.
Walmart now joining CVS, Target.com, and other national retailers carrying the Because brand ensures significant growth this year for the company’s omnichannel expansion.
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Fibre2Fashion News Desk (RM)
