Rudra Ecovation unveiled Anaura, a premium range of upcycled fabrics crafted from recycled PET bottles to an enthusiastic global audience. Anaura’s versatility was highlighted through its various sub-brands, including Anaura Home for home furnishings, Anaura Athleisure for high-performance activewear, and Anaura Fashion for trendy and sustainable fabrics catering to the fashion industry.
Rudra Ecovation Ltd showcased its Anaura range of upcycled fabrics at Heimtextil 2025 in Frankfurt, marking a key step in expanding its European presence.
Operating from Ludhiana, the firm recycles 8.8 million PET bottles daily, reducing 140K tonnes of CO2 annually.
CEO VK Goyal emphasised fostering partnerships and inspiring sustainability at the global event with 3,000 exhibitors.
The company’s participation marked a significant step in its mission to expand its footprint in the European market, leveraging Heimtextil’s vibrant platform to forge new partnerships and explore export opportunities.
Operating from a state-of-the-art, 100-acre facility in Ludhiana, Rudra Ecovation recycles 8.8 million PET bottles daily, producing premium-quality yarns, fibres, and sustainable fabrics. The facility’s capacity to produce 320,000 square metres of Anaura fabrics annually makes it a leader in sustainable manufacturing, reducing 140,000 metric tonnes of CO2 emissions every year.
“It has been a truly inspiring experience. Our participation is not just about showcasing products but also about fostering partnerships and inspiring a collective shift towards sustainability. It’s heartening to see how global audiences are embracing eco-conscious solutions, and this motivates us to continue pushing the boundaries,” said VK Goyal, CEO and executive director at Rudra Ecovation Ltd in a statement.
“The response we’ve garnered at Heimtextil 2025 has been phenomenal. It’s encouraging to see the growing demand for sustainable solutions in the international market. This platform has not only allowed us to showcase our capabilities, but also to connect with like-minded partners who share our vision for a sustainable future,” said Ishani Malhotra, director at Rudra Ecovation Ltd in a statement.
Fibre2Fashion News Desk (HU)
