Wyndham Hotels & Resorts offers a unique perspective on holiday travel with a new ad campaign titled “Stay Close”. The campaign humorously suggests that travelers can stay near their loved ones during the holiday season without sharing their living space. The campaign is active across various platforms in the U.S. and Canada, including social media, digital media, email, and brand.com.
The “Stay Close” campaign was developed in association with Havas New York and produced by Annex 88. It humorously highlights more challenging aspects of family gatherings during the holidays, such as dealing with overly enthusiastic relatives or uncomfortable sleeping arrangements. The campaign implies that staying at a Wyndham Hotel can provide a personal retreat while still allowing for familial connection.
According to Marissa Yoss, VP Media and Brand Marketing at Wyndham Hotels & Resorts, the campaign aims to solve the need for personal space and comfort during the holiday season. She emphasized that with Wyndham’s extensive network of hotels across the U.S., travelers are likely to find a Wyndham Hotel within a short distance of their holiday destination.
As part of the campaign, Wyndham offers 7,500 bonus Wyndham Rewards points, which is enough for a free stay at any of their hotels, to holiday travelers who stay for two nights. This offer is valid until January 20, 2025, and the two-night stay does not need to be consecutive.