- The 2025 Hotel Monitor report provides an in-depth analysis of global hotel trends, including inflation targets, hotel construction, staffing strategies, digital advancements, and guest preferences.
- The report highlights the increasing demand for sustainability data, longer stays in apartment-style hotels, and personalized in-room experiences, indicating significant changes in the hotel and travel industry.
According to the 2025 Hotel Monitor report by American Express Global Business Travel (Amex GBT), the hotel and travel industry is poised for dynamic changes in the coming years. The annual report provides an extensive overview of the industry’s current landscape and future trends.
The report offers valuable insights into various industry aspects in a global market experiencing subdued inflation and a surge in tech-enabled self-service. These include the influence of inflation targets on hotel rates, the unprecedented boom in global hotel construction, and the strategies hotels are adopting to combat labor shortages, including wage increases.
The industry is seeing a strong shift toward digitalization in a move toward modernization. More hotels are adopting digital check-ins, and the use of artificial intelligence to enhance guest experiences is rising. Over 6 million smart hotel room devices are projected to be shipped worldwide by 2027, indicating a move toward a higher level of personalization.
Guests are also demonstrating a preference for a more tailored, homelike experience during their stays. Hotels respond by offering enhanced amenities like room service, late check-out, and in-room fitness options. Hyatt, for example, has incorporated wellness into its offerings by placing 800 Peloton bikes across its North American and European properties, allowing guests to earn loyalty points for completed workouts.
The 2025 Hotel Monitor also emphasizes the growing demand for sustainable data that clearly indicates a hotel’s carbon footprint. This trend reflects the persistent corporate sustainability goals seen across various industries.
Another notable trend is the rising popularity of apartment-style hotels, particularly in Asia, driven by longer business trips. These hotels offer home-like comforts, including ample space and self-catering options.
The report underscores the importance of catering to diverse traveler preferences. Simon Fishman, vice president of global hotel partnerships at Amex GBT, believes that offering a wide range of hotel choices is crucial for a successful hotel program.
The Hotel Monitor further delves into other important topics, including the biggest trends shaping the hospitality industry, changing guest expectations, sourcing hotel partners, and planning group events. It also provides a six-step plan to assist in sourcing strategies and forecasts hotel rate changes in regions worldwide.
Access the 2025 Hotel Monitor report for more information.
