The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify the user’s research. The users will now get an AI-generated brief with top things to consider for search, plus products that meet their needs.
Google has revamped Google Shopping using AI to create a personalised shopping experience, featuring 45 billion product listings.
Users will receive AI-generated briefs tailored to their searches, dynamic filters for preferences, and a virtual try-on feature.
The new home page includes a personalised feed and allows users to resume their shopping easily.
Here’s how it works: A search for ‘Men’s winter jacket for Seattle’ will provide an AI brief with the most important things one should know before investing in a new coat for this climate. It will show products recommended by sources from across the web, and an explanation of why they’re a fit for user’s needs. The user will also see categories that give a more organised view of the types of jackets to consider. For those who want to research more deeply on the web, they can easily click through to relevant articles, Google said in a press release.
In addition, the results will include dynamic filters that will help to zero in on preferences. This new experience also incorporates a virtual try-on feature, powered by generative AI and AR shopping tools to help shop more confidently.
Shopping is personal — that’s why the new Google Shopping home page has a personalised feed to inspire with shoppable products and videos based on preferences. And because most of the users will research purchases over several days or weeks, Google Shopping will allow them to pick up right where they left off last time. If they ever want to update or turn off personalised results, they can easily manage preferences by going to the Google Shopping menu and tapping ‘Shopping preferences’ at the bottom of the page, the release added.
Google knows shoppers always want low prices, and the new Google Shopping not only includes deal-finding tools like price comparison, price insights and price tracking throughout, but also a new dedicated and personalised deals page where one can browse deals for oneself — just click the ‘Deals’ link at the top of page to explore.
Fibre2Fashion News Desk (RR)
