IHG Hotels & Resorts (IHG) has announced the expansion of its Garner brand with four new properties in the UK and Europe. The Garner brand, launched in August 2023, offers mid-range hotels attractive to owners and guests due to their flexibility, affordability, and high-quality experience.
As of the first half of 2024, 76 Garner properties have been signed globally, with 58 locations destined for the European market. This growth signifies increased demand for IHG’s enterprise platform, which provides revenue-generating systems, marketing, and loyalty programs to support performance, increase efficiencies, and drive returns.
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, stated that Garner’s expansion is due to owners seeking stronger returns on investments and the ability to reduce pre-opening costs.
Two Garner hotels are set to open in the UK in 2024. The Garner Hotel Reading Centre, with 53 rooms, will be located in the heart of Reading, while the Garner Hotel Preston Samlesbury, featuring 80 guest rooms, will be situated near the M6 motorway. Both hotels are being developed in partnership with Nilvip Hotels and KRO Hospitality.
The Garner brand will also expand in Germany, Austria, and the Netherlands. A long-term agreement with NOVUM Hospitality will see the conversion of more than 50 hotels in Germany and the debut of Garner in Vienna, Austria with a 106-room hotel, and in Maastricht in the Netherlands with a 165-room hotel.
Garner will debut in Turkey with a 126-room property in Istanbul, slated to open in 2025. The hotel will cater to transient travelers and offer easy access to the International Istanbul Airport.
Since its launch in 2023, Garner has rapidly grown its global presence, with 79 properties signed in markets including the US, UK, Germany, Japan, and Turkey, and four locations already open and welcoming guests.
