Mexican music star Pepe Aguilar took the spotlight at the 2024 Billboard Latin Music Week for an Icon Q&A, in conversation with Billlboard‘s Leila Cobo.
The “Por Mujeres Como Tú” singer spoke at length about his iconic career, legacy, his family dynasty — he is the son of regional Mexican royalty Antonio Aguilar and Flor Silvestre — and why, after being signed to major labels at the beginning of his career — he decided to go and stay indie.
Pepe Aguilar will receive the Hall of Fame Award at the 2024 Billboard Latin Music Awards, which will broadcast Sunday (Oct. 20). Below, the 8 best quotes from his Icon Q&A:
On being a workaholic: “I’m a workaholic, what can I say. But the last 20 years of my life, I had dedicated myself 100% to guide and focus on my kids’ careers. I thought I was still doing my thing but I was very focused on them. Now that they are on their own, I will return to focus on my career. I believe in discipline, I believe in work and gratitude in the work culture.
What his new single “Cuídamela Bien” is really about: “It was not dedicated to my son in law (Christian Nodal), but I think it is about a moment in my life. Of course it has to do with my daughter and her wedding. It is something totally new for me, I had never experienced that. After 20 years of being with your child, suddenly bye, it is a life experience that had not touched my life, what better than to express it through music, you already fulfilled as a father now it’s her turn to live her life.”
Ángela Aguilar & Nodal being a power couple: “I love it and I told Christian, if you get to be together, who else is there like you two in Spanish-language music. Christian never ceases to amaze me, for good, I can see the love he has for my daughter.”
His passion for music and business, and passing it on to his children Ángela and Leonardo Aguilar: “I eat, I dream of music, the spectacle and I don’t plan on doing anything else. I don’t know if I’ve been doing this the right or wrong way but I’ve always been involved in everything. In fact the cover art of ‘Cuídamela Bien,’ I did it on chat GPT. I produce my records, I design my shows, I pay for my jaripeo shows, that’s how I taught my children too and now with me, they are the same. They’ll say, ‘Dad this is my idea, whether you like it or not.’ They are doing their life according to how I educated them.”
Going and staying indie: “I once got out of a record deal through a lawsuit, I beat them, owing them 12 albums, and I got out. People would say, ‘He’s ungrateful’ but there’s more context to that case. They did not do a good job for me. Now I sign different deals but none with exclusivity, only licenses.”
His bucket list: “To take my jaripeo-style show to Europe, and not only to Spain, is a goal that seemed unattainable, and also to take it to Asia. Mexicanidad has no borders, the folklore of each country has no borders. I am going to do cumbia, tango, vallenato, flamenco, albums and visualizers, with different artists. It may be one of the most important projects but my jaripeo-style show is one of my greatest achievements, my father would have been happy and proud.”
On his family dynasty: “My father taught us that everyone had their own story. I follow Mexican music because I believe in Mexican folklore, not because my father taught me to. Having that last name was a blessing and a curse because the common denominator was Antonio Aguilar and Flor silvestre, it was always a tremendous pride to be their son. For me it was normal to grow up in the family of two famous people, normal to get to the Madison Square Garden often. I never felt it was a competition with my dad, especially when my dad was 87 years old and I was in my prime, it’s not about comparisons. With my children it’s the same. Even if they have the same last name, people don’t do favors, people will consume what they actually like, whatever your name is, they will support you.”
What’s coming up: “I have a new album coming out, and ‘Cuídamela Bien’ was the first single of this album. There’s a lot of music coming, a lot of touring with stops in South America as well.”
The 2024 Billboard Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.
