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HomeFashionUS' Rocky Brands sells Neos Overshoe to SureWerx

US’ Rocky Brands sells Neos Overshoe to SureWerx


American footwear manufacturer Rocky Brands, Inc has sold its Neos Overshoe brand to SureWerx, a manufacturer of professional tools, equipment, and safety products.

Rocky Brands had acquired Neos Overshoe in March 2021 when it purchased the performance and lifestyle footwear business from multinational conglomerate company Honeywell, according to a press release by Rocky Brands.

American footwear manufacturer Rocky Brands, Inc has sold its Neos Overshoe brand to SureWerx, a manufacturer of professional tools, equipment, and safety products. Rocky Brands had acquired Neos Overshoe back in March 2021 when it had purchased the performance and lifestyle footwear business from multinational conglomerate company Honeywell.

The terms of the deal between Rocky Brands and SureWerx were not disclosed.

Neos Overshoe has been designing and manufacturing premium overshoes built to protect workers and consumers alike from the elements since 1993.

Fibre2Fashion News Desk (NB)




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